ITV2 Research Materials





This page contains a list of user images about ITV2 which are relevant to the point and besides images, you can also use the tabs in the bottom to browse ITV2 news, videos, wiki information, tweets, documents and weblinks.

ITV2 Images

Rihanna - Take A Bow
Music video by Rihanna performing Take A Bow. YouTube view counts pre-VEVO: 66288884. (C) 2008 The Island Def Jam Music Group.
Rihanna - Rehab ft. Justin Timberlake
Music video by Rihanna performing Rehab. YouTube view counts pre-VEVO: 19591123. (C) 2007 The Island Def Jam Music Group.
Key & Peele: Substitute Teacher
A substitute teacher from the inner city refuses to be messed with while taking attendance.
Mortal Kombat: Legacy - Season 2 Trailer
Watch Season 1 of Mortal Kombat Legacy here: http://www.youtube.com/channel/SWVkIoQKmEa4I The Mortal Kombat Legacy continues in Season 2 as Liu Kang, Kung La...
P!nk - Try (The Truth About Love - Live From Los Angeles)
Music video by P!nk performing Try (The Truth About Love - Live From Los Angeles). (C) 2012 RCA Records, a division of Sony Music Entertainment.
David Guetta - Just One Last Time ft. Taped Rai
"Just One Last Time" feat. Taped Rai. Available to download on iTunes including remixes of : Tiësto, HARD ROCK SOFA & Deniz Koyu http://smarturl.it/DGJustOne...
YOLO (feat. Adam Levine & Kendrick Lamar)
YOLO is available on iTunes now! http://smarturl.it/lonelyIslandYolo New album coming soon... Check out the awesome band the music in YOLO is sampled from Th...
MACKLEMORE & RYAN LEWIS - CAN'T HOLD US FEAT. RAY DALTON (OFFICIAL MUSIC VIDEO)
Macklemore & Ryan Lewis present the official music video for Can't Hold Us feat. Ray Dalton. Can't Hold Us on iTunes: https://itunes.apple.com/us/album/cant-...
Draw My Life- Jenna Marbles
This video accidentally turned out kind of sad, ME SO SOWWY IT NOT POSED TO BE SAD WHO WANTS HUGS AND COOKIES? Also, FYI for anyone attempting this, it takes...
Fun.: We Are Young ft. Janelle Monáe [OFFICIAL VIDEO]
Fun.'s music video for 'We Are Young' featuring Janelle Monáe from the full-length album, Some Nights - available now on Fueled By Ramen. Visit http://ournam...
Expectations vs Reality: Romance
What people expect romance to be vs what it really is... Follow Catherine! https://twitter.com/CDekoekkoek Check out my 2nd Channel for more vlogs: http://ww...
F*@#ing Ben Affleck
Jimmy reveals that he is f*@#ing Ben Affleck.
ITV2
ITV2 logo 2013.svg
ITV2 logo
Launched 7 December 1998
Owned by ITV Digital Channels Ltd
(ITV plc)
Picture format 16:9 576i (SDTV)
1080i (HDTV)
Audience share 2.5%
0.6% (+1)
(April 2013, BARB)
Country United Kingdom
Sister channel(s) ITV
ITV3
ITV4
CITV
Timeshift service ITV2 +1
Website itv.com/itv2
Availability
Terrestrial
Freeview Channel 6
Channel 27 (+1)
Satellite
Freesat Channel 113
Channel 114 (+1)
Sky
(UK only)
Channel 118 (SD/HD)
Channel 179 (+1)
Channel 207 (SD)
Astra 1N 10758 V 22000 5/6
10891 H 22000 5/6 (+1)
Cable
Virgin Media Channel 115
Channel 116 (+1)
Channel 176 (HD)
Smallworld Cable Channel 121
Channel 171 (+1)
UPC Ireland Channel 130
Naxoo
(Switzerland)
Channel 218
UPC Cablecom
(Switzerland)
Channel 160/176
WightFibre Channel 6
IPTV
TalkTalk TV Channel 12
SwisscomTV
(Switzerland)
Channel arbitrary
Internet television
itv.com Watch live (UK only)
TVCatchup Watch live (UK only)
Watch live (+1) (UK only)
ITV Player Catch-up

ITV2 is a 24 hour, free-to-air entertainment television channel in the United Kingdom, Isle of Man and the Channel Islands owned by ITV Digital Channels Ltd, a division of ITV plc.[1] It was launched on 7 December 1998 and is available digitally via satellite, cable, IPTV and terrestrial (Freeview) platforms. For a number of years, it had the largest audience share after the five analogue terrestrial stations, a claim now held by its sister service ITV3[2] both of which are freely available to a majority of households.

The channel is known for American programming such as Gossip Girl and The Vampire Diaries; repeats of recently aired episodes of soap operas and other entertainment programming from ITV such as Coronation Street and Emmerdale; spin-off shows such as I'm a Celebrity...Get Me Out of Here! NOW!, The Xtra Factor and Britain's Got More Talent, and original programming such as Celebrity Juice and The Only Way Is Essex.

Contents

History [edit]

The initial ITV2 logo that was used from 7 December 1998 to 18 November 2001. The static '2' would appear in a variety of colours, with the animated variant changing colour.
Both variations of the ITV2 logo was used on 19 November 2001 to 13 July 2003.
Third ITV2 logo, used from 14 July 2003 to 15 January 2006.

Prior to the launch of Channel 4 in 1982, the name "ITV2" had sometimes been used to refer informally to an envisioned second commercial network in the UK. However, the name resurfaced in the late 1990s for very different reasons. The launch of digital terrestrial television services in the UK saw each existing analogue terrestrial broadcaster given a slice of bandwidth with which to carry their existing service after analogue switch-off with space left over for new channels. Whilst strictly speaking this space belonged to each regional contractor for use within their own region, ITV had undergone a series of buy-outs earlier on in the decade, the three players operating the majority of the network, Granada, Carlton and United News & Media jointly launched ITV2 in 1998 to be broadcast to most of the country as a uniform service. Whilst free-to-air, it was marketed alongside their own subscription based ONdigital platform. Other ITV licensees, SMG, UTV and GMTV launched their own services in the space (see below).

While ITV2 is now a popular entertainment channel, at its launch in 1998 it was a mixed genre channel. Much of the original content in its launch schedule was current affairs related programming fronted by ITV newscasters. Katie Derham presented a weekly media programme called Wide Angle, John Suchet fronted a weekly current affairs discussion programme called Who, What, Why, and Trevor MacDonald presented an interview series, Trevor MacDonald Meets....[3] Other programmes included omnibus editions of ITV soaps Emmerdale and Coronation Street, and a Saturday football results service.[4]

In June 2004, ITV plc announced that they were going to double the channel's programme budget, and would add more U.S. series and movies. On 1 November 2004, in an attempt to launch ITV3 on Sky, ITV2 moved from 175 to 118 on Sky after ITV plc bought GSkyB for £10 millon. As a result, Plus was permanently closed down, with its EPG slot taken by ITV3.

ITV plc launched a one hour timeshift channel of ITV2 on Monday, 30 October 2006. The company is looking to its digital channels to shore up revenues as the ITV Network suffers a decline in viewers. ITV3 +1 was launched on the same day.

ITV2 and its one-hour timeshift channel began broadcasting 24 hours a day on 17 March 2008.[5]

From 11 January 2011, ITV2 +1 on the Freeview platform has changed its broadcasting hours to 7:00 p.m. until 4:00 a.m. On 1 June 2011, an additional hour was added in England, Northern Ireland and Scotland, allowing ITV2 +1 to start at 6:00 p.m. On 2 August 2011, ITV2 +1 began to broadcast 24 hours a day on Freeview across the UK, using an eleventh stream created on mux A.

As part of the changes, ITV2 +1 swapped slots on Sky's electronic programme guide with Men & Motors, resulting in the timeshift channel making a significant jump from channel 184 to 131. It is now Sky 179.

GMTV2 programming moved from ITV2 to ITV4. The strand continues to be simulcast on the CITV Channel.

Fourth ITV2 logo, used from 16 January 2006 to 19 August 2008.
Fifth ITV2 logo, used from 20 August 2008 to 13 January 2013.
ITV2 HD logo, used from 2010 to 2013.

On 20 August 2008, ITV2 unveiled a new look, the logo was given a 3D look, with three new idents.

ITV2 was launched on UPC Ireland in the Republic of Ireland on 4 January 2010, marking the first time the channel has been officially available in the country. The channel had already been (and remains) available to Irish viewers on free-to-air satellite for some time, however it is still not listed in the Sky electronic programme guide. On 1 April 2011, ITV2 was removed from UPC Ireland along with ITV3 and ITV4 due to the expiry of a carriage agreement between UPC and ITV.[6] UPC Ireland claim that ITV is not in a position to renegotiate the deal because ITV had struck a deal with another channel provider to provide it with exclusive rights to air certain content from the channels. Conversely, UPC Ireland also claims to have been in discussions right up to the last moment in order to continue broadcasting the channels.[7] ITV2, ITV3 and ITV4 were restored to the UPC Ireland line-up on 20 December 2011. TV3 and its sister channel 3e already hold carriage agreement to air certain ITV content within the Republic of Ireland, alternatively UTV is available within the Republic. ITV2 is available along with ITV3 and ITV4 within Switzerland, all three channels are available on SwisscomTV and UPC Cablecom.[8]

ITV2 was made available on Freeview in the Channel Islands on 29 February 2012, a few months after ITV plc bought Channel Television from Yattendon Group plc.[9]

Most watched programmes [edit]

The following is a list of the five most watched shows on ITV2, based on Live +7 data supplied by BARB up to 19 February 2012.[10] The number of viewers does not include repeats or airings on ITV2 +1. Only the highest rated episode of a particular programme is listed.

Rank Show Episode Number of Viewers Date
1 Celebrity Juice 7.01 - Phillip Schofield 2,738,000 9 February 2012
2 Bionic Woman 1.01 - Pilot 2,553,000 11 March 2008
3 The Xtra Factor 7.30 - Final 2,536,000 12 December 2010
4 Britain's Got More Talent 3.13 - Final 2,525,000 30 May 2009
5 I'm a Celebrity...Get Me Out of Here! NOW! 10.21 - Final 2,131,000 4 December 2010

Awards [edit]

ITV2 won channel of the year at the Broadcast Digital Channel Awards 2007 on 9 June 2007,[11] and on 25 August of the same year, ITV2 was named non-terrestrial channel of the year at the Edinburgh International Television Festival.[12]

ITV2 HD [edit]

ITV2 HD logo, used from 2013 to present.

ITV2 HD, a high-definition simulcast of ITV2, launched on 7 October 2010 on Sky channel 225.[13][14] The channel was initially available through Sky's pay subscription service in a non-exclusive deal,[15][16] before being added to Virgin Media's service on 14 March 2013.[17] Original HD programming includes entertainment shows, Britain's Got More Talent, The Xtra Factor and I'm a Celebrity...Get Me Out of Here! NOW!; original drama such as the third and fourth series of Secret Diary of a Call Girl; and acquired content including The Vampire Diaries and Gossip Girl and a range of movies.

Other local variants [edit]

S2 [edit]

S2 was a television station broadcast throughout the Scottish and Grampian ITV regions by SMG plc, the holder of the Scottish and Grampian region ITV franchises. S2, which aired on the Digital Terrestrial platform, was launched 30 April 1999 and closed just over two years later — as part of a deal with ITV Digital — on 27 July 2001.

By the end of its life, it had lost nearly all of its Scottish programmes and mainly simulcast ITV2, but covered the ITV2 graphic with an opaque S2 graphic.[18] This caused controversy and forced the broadcaster further into removing the channel.

UTV2 [edit]

UTV2 was a television station broadcast by UTV Media plc on Digital Terrestrial Television in Northern Ireland. It was launched in 1999 as TV You. The programming consisted primarily of simulcasts with the ITV2 station shown in England, Wales and the Scottish Borders, although they did also use archive broadcasts from UTV. UTV2 closed on 22 January 2002 following a deal with ITV Digital and was replaced by the national variant.

Branding [edit]

When the channel launched, the logo was very similar in style to the ITV logo at the time and ITV were worried the channel looked just like an extension of ITV and didn't offer anything new. It was soon after this that the channel received a complete overhaul along with the other ITV channels in 2006. The channel received a new lime green logo, chosen as ITV thought it had a young fresh feel to it. The channel also received six new idents which all had names beginning with 'Too' to relate to the 2 in the channels name. They were called; "Too Fast", "Too Hot", "Too Cold, "Too Expensive", "Too Glamorous" and "Too Loud". Each of the idents were made up of a mix of shades of green to match the channels logo.

In 2008, the channel received another new look. The green logo was kept but edited. The channel now had a new 3D logo to try and make the channel look more modern and appealing to a younger audience.

During Newcastle United's run in the 2004–05 UEFA Cup, the channel was rebranded as ITV Toon on matchdays, referring to the club's nickname the Toon. The channel's yellow and blue idents changed to black and white, to match the club's colours. [19]

In line with the corporate rebranding of ITV, ITV2 received a new look on 14 January 2013. The channel's slogan became "the home of infectious entertainment", and received a "hot red" version of the logo and red on-screen identity including new idents.[20]

Programming [edit]

References [edit]

  1. ^ "itv.com". ITV. Retrieved 25 April 2011. 
  2. ^ BARB
  3. ^ "WHO WHAT WHY: ITV2 | Archive Footage". ITN Source. 1999-09-15. Retrieved 2013-05-05. 
  4. ^ Patterson, Mark (1998-12-17). "MEDIA CHOICE: ITV2". Marketing Magazine. Retrieved 2013-05-05. 
  5. ^ "ITV2+1 to take Men & Motors EPG slot". Digital Spy. 6 March 2008. Retrieved 2008-03-06. 
  6. ^ "Bad news for fans of Poirot: UPC is losing ITV2, 3 and 4". Business ETC. 31 March 2011. 
  7. ^ "ITV2, ITV3, & ITV4 channels are no longer available". UPC Ireland. 1 April 2011. 
  8. ^ e=2&firstclick=true
  9. ^ "ITV2 & 3 available from midday". channelonline.tv. 2012-02-29. Retrieved 2013-05-05. 
  10. ^ BARB, via [1]
  11. ^ "ITV2 named channel of the year". Digital Spy. 6 June 2007. Retrieved 2007-06-07. 
  12. ^ "Non-Terrestrial Channel of the Year". Digital Spy. 25 June 2007. Retrieved 2006-08-25. 
  13. ^ "ITV plc 2010 Interim Results & Sky deal". ITV plc. 3 August 2010. 
  14. ^ "ITV2 HD sets launch date on Sky". Digital Spy. 29 September 2010. 
  15. ^ Sweney, Mark (2 March 2011). "ITV earmarks £12m to hire new talent to break international hit drought". London: The Guardian. 
  16. ^ Sweney, Mark (3 August 2010). "ITV unveils pay-TV push". London: The Guardian. 
  17. ^ "Virgin Media introduces HDelightful ITV channels". Virgin Media. 2013-03-14. Retrieved 2013-03-14. 
  18. ^ "S2, Readers' Wives?". 625, Dog Watch. 6 February 2003. Retrieved 2006-06-05. 
  19. ^ "ITV grabs Northern Rock for Newcastle Uefa matches". MediaWeek. 2004-11-02. Retrieved 2012-04-01. 
  20. ^ Laughlin, Andrew (16 November 2012). "ITV1 to become 'ITV' in major corporate rebrand". Digital Spy. Retrieved 9 December 2012. 

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