Research
This page contains a list of user images about Flo which are relevant to the point and besides images, you can also use the tabs in the bottom to browse Flo news, videos, wiki information, tweets, documents and weblinks.
Flo Images
Rihanna - Take A BowMusic video by Rihanna performing Take A Bow. YouTube view counts pre-VEVO: 66288884. (C) 2008 The Island Def Jam Music Group.
Key & Peele: Substitute TeacherA substitute teacher from the inner city refuses to be messed with while taking attendance.
Taylor Swift - Back To DecemberMusic video by Taylor Swift performing Back To December. (C) 2011 Big Machine Records, LLC.
Rihanna - Stay ft. Mikky EkkoDownload "Stay" from Unapologetic now: http://smarturl.it/UnapologeticDlx Music video by Rihanna performing Stay ft. Mikky Ekko. © 2013 The Island Def Jam Mu...
David Guetta - Just One Last Time ft. Taped Rai"Just One Last Time" feat. Taped Rai. Available to download on iTunes including remixes of : Tiësto, HARD ROCK SOFA & Deniz Koyu http://smarturl.it/DGJustOne...
MACKLEMORE & RYAN LEWIS - CAN'T HOLD US FEAT. RAY DALTON (OFFICIAL MUSIC VIDEO)Macklemore & Ryan Lewis present the official music video for Can't Hold Us feat. Ray Dalton. Can't Hold Us on iTunes: https://itunes.apple.com/us/album/cant-...
Draw My Life- Jenna MarblesThis video accidentally turned out kind of sad, ME SO SOWWY IT NOT POSED TO BE SAD WHO WANTS HUGS AND COOKIES? Also, FYI for anyone attempting this, it takes...
Fast Food Lasagna - Epic Meal TimeLIKE/FAV We got 45 burgers, a whole bunch of liquor and bacon.... this is Fast Food Lasagna. Buy TSHIRTS!! Click Here! http://shop.epicmealtime.com/ Like on ...
Draw My Life - Ryan HigaSo i was pretty hesitant to make this video... but after all of your request, here is my Draw My Life video! Check out my 2nd Channel for more vlogs: http://...
Jack Sparrow (feat. Michael Bolton)Buy at iTunes: http://goo.gl/zv4o9. New album on sale now! http://turtleneckandchain.com.
Fanfiction: Flowers For My Valentine. Read By: PewDiePie & CryCry ▻ http://www.youtube.com/chaoticmonki Click Here To Subscribe! ▻ http://bit.ly/JoinBroArmy Fanfiction: http://www.fanfiction.net/s/9010921/1/Flowers-For-...
Giant 6ft Water Balloon - The Slow Mo GuysFollow on Twitter! - https://twitter.com/#!/GavinFree Watch this one in HD! The slow mo guys are well aware that water balloons are always good in slow motio...
| Flo | |
|---|---|
 Flo, as portrayed by actress Stephanie Courtney |
|
| First appearance | 2008 |
| Created by | Arnold Worldwide |
| Portrayed by | Stephanie Courtney |
| Company | Progressive Insurance |
| Information | |
| Aliases | The Progressive Girl |
| Gender | Female |
| Occupation | Insurance salesperson |
| Nationality | American |
Flo is a fictional character appearing in more than 50 commercials for Progressive Insurance, beginning in 2008. Portrayed by actress and comedian Stephanie Courtney, the character has developed a fan base on social networks and has become an iconic advertising figure.
Contents |
Broadcast history [edit]
"Flo," an upbeat store employee for Progressive Insurance, was created by the Boston-based agency Arnold Worldwide,[1] specifically copywriter John Park and art director Steve Reepmeyer.[2] She is played by actress and comedian Stephanie Courtney, and has a fan base on social networks.[3][4][5]
The character debuted in 2008 through television commercials and has since appeared in radio advertisements and web banners.[6] As of November 2010, she had appeared in 53 commercials.[7]
In 2011, Progressive introduced an Australian counterpart to Flo, named Kitty,[8] played by Australian actress Holly Austin.[citation needed]
Characterization [edit]
Flo is a cashier and is recognizable by her extremely enthusiastic, upbeat persona, heavy makeup, and retro hairstyle. According to Courtney, it takes one hour for Flo's hair to be prepared, and another hour for her makeup to be applied.[9] A December 15, 2008 article in Advertising Age described Flo as "a weirdly sincere, post-modern Josephine the Plumber who just really wants to help. She has: the brand is flourishing."[10]
Popularity [edit]
In October 2009, the Boston Herald referred to Flo as "the commercial break's new sweetheart" and said Courtney was "attaining TV ad icon status". The same article also reported that she was the subject of a popular Halloween costume. At that time, a Facebook page called "Flo, The Progressive Girl" had garnered a little over one million fans. In August 2012, the Facebook page had more than 4.4M fans. Multiple websites were dedicated to her, and she was popular on Twitter and various Internet forums.[11]
Flo was added as a downloadable character in the video game ModNation Racers in late 2010, complete with her own Progressive kart.[12][13]
Fan interest notwithstanding, Courtney's opinion is that the GEICO gecko "puts out more sexual vibes than Flo does."[14]
References [edit]
- ^ Staff (2011). "Progressive". Arnold Worldwide. Retrieved June 2, 2012.
- ^ "Check Out". Brickyard VFX. Retrieved June 2, 2012.
- ^ Garcia, Chris (October 20, 2008). "The Strange Allure of the Progressive Insurance Girl". Austin American-Statesman. ISSN 1553-8451. Retrieved June 2, 201.
- ^ Inman, David (December 14, 2008). "TV Q&A with David Inman". Boston Herald. ISSN 0738-5854. Retrieved June 2, 201.
- ^ Sergey (September 2, 2009). "Who is This Girl in Progressive Insurance TV Commercials?". Progressive Advertiser.[dead link]
- ^ Admin (October 31, 2011). "Flo Progressive Insurance 'Name Your Price' 300×250 w/ Flo". Online Advertising Archive. Retrieved June 2, 2012.
- ^ Elliott, Stuart (November 30, 2010). "A Nomadic Insurance Pitchman, Luring New Consumers". The New York Times. ISSN 0362-4331. Retrieved June 2, 201.
- ^ Staff (2012). "Home". Australia: Progressive Direct Insurance Company. Retrieved June 2, 2012.
- ^ Parsley, Aaron (September 2, 2009). "5 Things to Know About TV's Progressive Insurance Lady". People. ISSN 0093-7673. Retrieved June 2, 201.
- ^ Garfield, Bob (December 15, 2008). "The Bobby Awards". Advertising Age. Retrieved June 2, 201.
- ^ Falcone, Lauren Beckham (October 7, 2009). "Insurance pitchgirl a surprise TV hit". Boston Herald. ISSN 0738-5854. Retrieved June 2, 201.
- ^ Coker, Jason (October 4, 2010). "ModNation Monday: Free Mod, 'Family Guy' Spotlight Next Week!". PlayStation.Blog (Sony Computer Entertainment America). Retrieved June 2, 2012.
- ^ Russell, Ramone (November 15, 2010). "ModNation Monday: Carnival Parts Pack and 'Free' Progressive Kart next week!". PlayStation.Blog (Sony Computer Entertainment America). Retrieved June 2, 2012.
- ^ "Progressive Girl Has Strange Pull On WSB-TV Channel 2 Viewers". Atlanta, Georgia: WSB-TV. December 2, 2008. Retrieved June 2, 2012.
